5 Ideas to Consider for Web Design for the Modern Business

You finally did it. You started the business you had been dreaming about for years, maybe even decades. But, now what? We live in a digital world, so you know you need a website, but can you afford the website of your dreams? Is it impossible to marry form and function at an affordable rate? Don't fret. You can do it. You just have to find the right fit.

Web Design Doesn't Have to Be Complicated

Web design doesn't have to be dripping in detail to be viewed as professional. It doesn't even have to be overly comprehensive. It just needs to be functional and easy for your audience to use. Most websites make the mistake of adding in all the bells and whistles, but realistically, that can slow down your website and cause more issues than you care to address. Take a simpler path and choose a web design that work for you, not the other way around.

Web Design Should Be Professional, Not Kitschy

You want to stand out against your competition, but if you take it too far with your web design, you may come off as garish and overcompensating. Keep your design simple and to the point. Your viewers came to your site for information, not a performance. The flashier the site, the higher the chance they navigate away to somewhere else.

Web Design Should Direct Your Audience, Not Distract Them

Take a look at your menu. Is it overwhelming or does it clearly state what your viewers want to know? Your web design, menu included, should be simple enough that if the viewer isn't sure where to go, your website leads them seamlessly to the right place. The design should enhance and direct movement through the site, not constantly distract them with pieces of information that don't necessarily serve a purpose.

Web Design Needs to Provide Value for Your Audience

There are a million other competitors available to steal away your prospects, so separate yourself from the pack by providing the value they seek. This doesn't mean cheap prices for your services. Rather, it describes the kind of engagement your audience is looking for. They want to find the answers to their problems without even realizing they're asking the question.

Ask yourself what questions are the most common that your customers are searching for and provide those answers in a smart way on your website. Web design can help you add those answers in a simple, yet understandable way to keep your audience coming back for more.

Web Design Should Be Affordable, But Be Realistic with Your Budget

Ah, the budget issue. Something every business owner must address at one point or another, but likely the thing they dread the most. When it comes to web design, you will find estimates all along the price spectrum. Does it mean the best is the most expensive? No, not at all. But you should also be realistic and realize that the cheapest option may not provide the quality you're looking for.

Your budget will help you narrow down your options, and when you set that budget, keep in mind that your website should be able to grow with you and your business. It's okay to put more money towards it than you thought necessary. Because, guess what? It's absolutely necessary for you to have a functional website if you want to connect with a new audience online, and that will be a price you're more than willing to pay above and beyond.

If you're looking for affordable web design for your small business, reach out to the professionals at Malvaso Creative. We would love to help you tell your story in a way that attracts and retains customers for life. Contact us today!