6 Reasons Why You Need a Digital Media Strategy
Kala Malvaso • January 7, 2021
Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again. Digital media integrates with our everyday lives, so it only makes sense to have an organized strategy. Here are six reasons why you need a digital media strategy:
1. A digital media strategy allows YOU to tell your story to your audience.
Let's face it, in today's world, a few bad customer interactions can make quite a rumble online. When new clients may be scoping out your latest Yelp reviews before trying you out, you can't afford bad press. Stay ahead of the game by letting your voice be heard BEFORE you need to defend yourself. By building an online presence, you can reach your audience where they already are and build awareness to your brand. You control the narrative from the start.
2. Traditional marketing methods cost more and are far more risky than digital media campaigns.
Your elderly neighbor or traditional parents may still be getting the paper, but statistics show millennials and younger generations are consuming their daily content online. Traditional mailers, such as postcards or other print advertisements, are becoming far more obsolete. Couple that with rising print costs, and you're spending your budget on a risky campaign that may not even reach your target audience. Digital media campaigns are much more agile and can be very cost-effective if done correctly.
3. A digital marketing strategy will allow you to create value for your audience.
Building trust with your audience can take time. Make this time valuable for your audience by providing answers to the questions they're already asking. Provide content that they're searching for online and build their trust as a source that they can turn to. They'll learn to trust you and will be more likely to rely on you or refer you to others in the future.
4. Email marketing keeps the conversation going for any audience you are nurturing.
Chances are one of the first things you do in the morning is check your email. While junk mail will always be junk mail, email marketing done right can be an amazing conversion tool. Start a conversation through your target audience's inbox and share content they'll look forward to on a regular basis.
5. People want what they want and they want it now.
We live in a world where you can access information at any given moment. A digital media strategy will ensure you are part of the information that they're consuming. Whether you're providing services or products for your customers, it's a smart idea to have what your audience is searching for at the tip of their fingers.
6. You need a digital media strategy to keep your sanity.
You can have the best ideas in the world, but if not organized properly, they may not provide the value they deserve. A good marketing campaign has the backing of strategy across multiple channels. If you're not a marketing expert yourself (don't worry, most people aren't), you need someone who has the experience of managing multiple campaigns across a variety of channels. A good strategist can understand the big picture while effectively executing the details to get you to the finish line.
If you're searching for help with your digital media strategy,
reach out to us
today for a free consultation. We would love to brainstorm with you and help you maximize your online presence to achieve your goals!
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